To be a result, these LinkedIn figures are not directly equivalent with the figures for other social networking platforms revealed on this web page, or inside our Digital 2024 stories.

You’ll obtain our complete Digital 2024: Hong Kong report in the embed under (Click this link If you're able to’t see that, or If you're able to’t change the slides).

As we famous inside the Fb portion earlier mentioned even though, alterations from the audience access figures revealed in Meta’s advert setting up applications tend not to essentially correlate with overall modifications in its platforms’ Energetic person bases.

A different signal Conference has long been adopted for the whole series of the economic account considering the fact that June 2023. From then on, an increase in economical non-reserve assets/reserve assets is indicated by a optimistic worth though a reduce in economical non-reserve assets/reserve property is indicated by a detrimental price.

As being a result, alterations in advert achieve may not necessarily suggest any alter in the platform’s General person base.

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Such as, consumer study results published by GWI normally present very a different picture of X use by gender in contrast with X’s own viewers data.

Having said that, because LinkedIn’s advertisement audience figures are dependant on full registered customers rather than month to month Energetic users, it’s unclear no matter if these developments may replicate improvements in active LinkedIn use way too.

Furthermore, our Assessment suggests that X’s inferences might not be significantly trustworthy in pinpointing customers’ gender, particularly in nations around the world where English is not the dominant language.

Note: Google’s marketing resources only publish audience gender data for “woman” and “male” buyers.

These headline stats supply a terrific website overview in the “condition of digital” in Hong Kong, but in an effort to make sense of how digital traits and behaviours are evolving, we need to dig further into the data.

The company’s frequently revised figures recommend that Instagram’s ad attain in Hong Kong was comparable to forty nine.4 p.c of the overall populace At the beginning on the yr.

Take note: Meta’s advertising resources only publish audience gender data for “feminine” and “male” users.

Whatever the reason behind these anomalies nevertheless, we suggest warning when analysing or interpreting X’s noted figures for use by gender.